Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?
Customer satisfaction and customer value can be considered both interdependent and mutually exclusive given the associated products. It is my belief that a customer will be satisfied given that the product meets the desired outcome in which it was purchased for. For instance, if someone buys an incandescent light bulb, they will be satisfied as the bulb will serve its purpose by lighting up the intended room. On the other hand, the value of the product is minimal, as there are other products out there that provide a longer lasting bulb, but at a greater cost upfront. However, if a customer were to buy a CFL bulb, it is likely that both the customer satisfaction and value would be equally treasured as the bulb will produce the desired light while also lasting for a longer time.
