In response to Nick Vita's question: Do you think that humor is the best way to advertise on TV these days, or does it make a company look less serious than it should?
I think that there are certain companies that can effectively advertise on TV with humor.  I think that it has to be done while addressing the company's product in a positive light though.  For instance, the State Farm Insurance commercials that illustrate unlikely scenarios that are covered in under their insurance is a nice median of comedy and product advertisement.  On the other hand, a Dorito loving goat who is driving it's owner crazy from all the chewing isn't the best.. funny, sure, but doesn't really say anything about the dorito.  Unfortuantely with advertising, the general audience can be summed up as a people with a small attention span.  To adjust to this, companies have turned to comedy to try and entertain people with a potential story line that carries out over time.  So, I guess it is necessary, but also takes some of the professionalism away from a brand.  People will do anything for some attention...