This in in response to Max Senew's post: are customer satisfaction and customer value interrelated?

We basically agree on the fact that customer value and customer satisfaction are similar in the way that they are viewed through the eyes of the business owner.  One thing that I thought was interesting that Max focused on was the difference between the idea and implementation of customer satisfaction within a business setting.  With customer service being a large part of today's focus, I also find it concerning that there is a lack of truth that seems to follow product advertisement; especially among food products.  It seems that somewhere along the line, the food industry has over ridden this idea of customer satisfaction by falsely stating their products have more or less of what people want, rather than actually providing products with the stated claims.  But, I guess where someone fails, another niche opens, allowing for legitimate companies to step forward and provide a honest product.

Will marketing always rely on the mindset to tell customers what they want to hear rather than what they need to hear?