In response to Jade Brulotte's question: Do you think a portion of the proceeds going to a Global Fund is acceptable?  Or should all proceeds be given to the fund? (Especially is Oprah and Bono are promoting it)

I think that the portion of proceeds should at minimum be the intended request of 50% for the companies partnering up with the Product Red campaign.  Bono and the other's push for global awareness of HIV/AIDS in Africa is intended to build over time as awareness is increased.  I think that by allowing companies to salvage some of the profits themselves, they would be more likely with continuing their assistance to the cause.  Although I still feel like most, if not all, proceeds should go directly to the cause, I think that in order to maintain a sustainable campaign to fight the HIV/AIDS dillemma in Africa, there has to be some give and take from the companies.  It allows them to make some profits and also broadcast that they are a RED company.